Connor Wilkinson
Head of eCommerce Optimisation, Asda
1 event
CRAP Talks
CRAP Talks 20 - Connor Wilkinson: Fireside Chat on Experimentation
Parveen Downer interviews Connor Wilkinson, Head of eCommerce Optimization at Asda, on experimentation and A/B testing. Connor discusses Asda's ecommerce journey, organizational structure that spans both online and physical retail operations, and examples of experiments ranging from picker optimization to substitute product algorithms. The conversation explores how to maintain experimental rigor through data-driven hypotheses, build experimentation culture across large organizations, and navigate the unique challenges of testing in physical retail environments.
Parveen Downer, Connor Wilkinson
Notable quotes
“We want to be the best hypothesizers in the business.”
CRAP Talks 20 - Connor Wilkinson: Fireside Chat on Experimentation · 8:12 “A bad hypothesis is a guess, basically.”
CRAP Talks 20 - Connor Wilkinson: Fireside Chat on Experimentation · 9:06 “I don't think we should democratize how we analyze those tests.”
CRAP Talks 20 - Connor Wilkinson: Fireside Chat on Experimentation · 11:36 “CRO is skill. Experimentation is a mindset.”
CRAP Talks 20 - Connor Wilkinson: Fireside Chat on Experimentation · 23:23