Connor Wilkinson

New London events

CRAP Talks 20 - Connor Wilkinson: Fireside Chat on Experimentation

Parveen Downer interviews Connor Wilkinson, Head of eCommerce Optimization at Asda, on experimentation and A/B testing. Connor discusses Asda's ecommerce journey, organizational structure that spans both online and physical retail operations, and examples of experiments ranging from picker optimization to substitute product algorithms. The conversation explores how to maintain experimental rigor through data-driven hypotheses, build experimentation culture across large organizations, and navigate the unique challenges of testing in physical retail environments.